The Three Es of 2021 Email Design: Essentiality, Emotion, and Balance Minimalism and simplicity of color too Fonts take center stage, between bold and XXL sizes The images become more and more tangible, real and alive In summary Color, fonts, images and style: what does 2021 have in store for us in terms of the hottest trends and elements in these macro email design categories? From minimalism and neutral color palettes to increasingly big and bold fonts, this year we'll see a combination of trends that all share the same motto: creativity.
Grabbing recipients' attention in crowded inboxes was the toughest test of 2020 for 42% of marketers, and according to 23.7% of businesses, design and visual content is one of the most great challenges. These two statistics are by no means contradictory: email design is one of the key tools for standing out in inboxes, and focusing on the visual impact of a message is undoubtedly an effective strategy. to drive opens, clicks, and conversions . So let's take a look at the latest trends in email design to understand how to keep up E-Commerce Photo Editing Service with the times and what to expect in inboxes in the coming months! The Three Es of 2021 Email Design: Essentiality, Emotion, and Balance Essentiality Minimalism is reconfirmed as a dominant trend in 2021 email campaigns. An essential style creates less distraction for the reader and gives the message an orderly and clear presentation , making the action to be taken and the purpose of the message immediately obvious.
When choosing this type of style, the biggest challenge is managing to be creative and gain recognition in an inbox while keeping it simple. So this year we will continue to see tidy patterns , few decorative elements and colors , and a clean geometric layout .Creativity manages to compromise with the return to minimalism by seeking a balanced mix of different styles and visual elements . In the 2021 campaigns we will often find photographic images to which graphic details such as lines and shapes are added, playing with originality and avoiding creating messages so simple and minimalist that they seem boring, thus ensuring the good balance between essentiality and originality.